Not everything needs celebrating. But progress deserves tracking.

December 2025

This Week on "Scrollaholics"...

Since 2020, I’ve been keeping a Tada-Da list next to my To-Do list. It’s a simple habit: capturing what has actually been delivered, especially the things that, a year earlier, were still just plans.

Here’s what made the list recently:

A real leap into a new space. From concept to physical product, and from solo building to an expert community, within a sector I didn’t work in (or know much about) two years ago.
Quyet is five months live. We sold out the pre-order. Revenue is already higher than Efluenz in its first year, while costs are also significantly higher because of design, stock, and marketing. It’s not “done”, but it’s traction.
A second book in one year. It took persistence (and plenty of frustration), but it’s finished. And honestly: I believe Scrollaholics is stronger than Workaholics, and more broadly relevant.
The pressure is back, but it’s more manageable. Financial stress and founder doubt don’t disappear. What can improve is how you handle them, and I’ve become better at that.
Non-negotiables stay non-negotiable. Time with the kids remains protected. Work is always there; childhood isn’t.
Two advisory boards I’m proud to contribute to: Pakske / P’tit Colis and Generation WOW.
From founder to funder: a shout-out to GOFLUO.
Scrollaholics podcast: Season 2. Made possible with the support of a strong sponsor—Acerta.
Business development reality check. More “no’s” and dead silences in my inbox, alongside a few “yes”es and genuinely curious companies. I’m learning to treat this as signal, not as personal feedback.

The point of a Tad-Da list isn’t sentiment, it’s accuracy. If you’re building something new, progress is easy to underestimate because you’re already focused on the next milestone.

I know what I want to achieve a year from now. The steps are already underway. The risks too. This was simply a moment to document what’s already been delivered.

Best,
Yasmin

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