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Yasmin Vantuykom

I’m an entrepreneur, mom of 2, marketeer and I love to share my fuck ups and learnings. Newsletter every Wednesday evening. Join 500 +subscribers interested in business, marketing, family, entrepreneurship and AI.

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Yasmin Vantuykom: Hire for attitude #50

Workaholics: Newsletter #50 Knowledge is power, knowledge shared is power multiplied. June 2025 This Week on "Workaholics"... Yesterday I experienced my first Rubicon Circle with other entrepreneurs. I believe in learning by sharing, by doing and by failing. After the whirlwind of Efluenz and the rapid growth over 6 years from 1 employee (myself) to 25+ in different countries, this has left me with a bittersweet feeling around leadership. I have experienced enormous beautiful moments with the...

Workaholics: Newsletter #49 The greatest power you possess, is the power to choose. April 2025 This Week on "Workaholics"... It's been 1 year, since I decided to change my professional path. 2 years since the decision of quitting Efluenz. Knowing I wanted to quit, did not mean I knew what my next project would be. For the ones following me on socials or know me personally, know the change has been quite drastic. 1 year ago I got conscious of my own behaviour. Not being able to focus more than...

Workaholics: Newsletter #48 If you wait until you're ready, it is almost certainly too late. April 2025 This Week on "Workaholics"... A couple of weeks ago, I was talking to a friend who has been thinking for a while about a new business idea. She's been hesitant talking about the project and told herself she was not ready to move forward. Hesitated which steps to take first, if they were the right ones or not... So relatable. With my new project coming up, I've been very hesitant as well....

Workaholics: Newsletter #47 Patience is a key element of success. March 2025 This Week on "Workaholics"... We're talking July 2024. After months of thinking "If I don't want Efluenz, what do I want?" The idea was there. A product and platform to help people with their smartphone and screen addiction. So I contact a product design agency, explained them the idea and they went to work. I also told them I wanted to launch before the end of 2024, to get ahead of Christmas gifts and New years...

Workaholics: Newsletter #46 Life begins at 40, the rest is preparation. March 2025 This Week on "Workaholics"... "I wish I could shut myself down sometimes. I love my job, I love my kids, I love my friends, but dear lord, I need some "off" time." Do you recognize this feeling? It's something I've felt for a long time without really doing anything about it. Telling myself it is normal, it is a busy period i my life, it will get better. Except it did not, it just got worse. I realized after...

Workaholics: Newsletter #45 Your future is shaped by what you do today, not tomorrow. February 2025 This Week on "Workaholics"... The past year, I've enjoyed the liberty of taking on any professional request I wanted: keynotes, podcast interviews, video recordings, shoots, brainstorm meetings, meeting other entrepreneurs, networking events... A year, I've taken for myself on a professional level, for my personal brand to develop, to learn from others, ... To be more than influencer marketing...

Workaholics: Newsletter #44 The best way to predict the future is to create it. January 2025 This Week on "Workaholics"... We're one month in the New year. A January that seemed to last forever. A January that tested and destroyed (in a bad way) my stress levels. With Stella also starting school, I was on cloud 9. Finally. Grown up kids. No diapers. Well wasn't I stupid. The flu hit all of us 4. Cleo found it difficult to adapt to her sister being at school with her. She wanted to be the big...

Workaholics: Newsletter #43 A digital break, isn't a break. January 2025 This Week on "Workaholics"... “You know what: I’m just going to do it” Doubts about starting a podcast. Doubts about the podcast name. Doubts about whether people will listen. Doubts about whether I “can” be a podcast host. Nothing new, unfortunately. Every time I want to do something new, I suffer from that “imposter syndrome” again. Yet I just keep going. With doubts every day, every minute. The past few weeks it has...

Workaholics: Newsletter #42 The 1 month challenge that changed my life. January 2025 This Week on "Workaholics"... May you find your flow in 2025! First of all, I don't think you're going to like my 1 month challenge that changed my life. It takes commitment, stop making excuses for yourself and changing your routines. The challenge is based on 75 days hard. For the ones that are on Tik Tok, they know :-). You can click the link if you want to find out more. Last year during the Christmas...

Workaholics: Newsletter #40 All failure is failure to adapt. All success is successful adaptation. December 2024 This Week on "Workaholics"... December got me showing all different aspects of myself. I've had to turn on "mom" mode a bit more than usual. Our oldest sprained her ankle, so we had to carry her around everywhere as she could not walk on it. AND it was time to potty train our youngest as she goes to school in January. Myself being a person that does not have a lot of patience,...